COURSE OBJECTIVE:
The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making.
UNIT-I Business research: its concept, nature, scope, need and managerial value of business research; components of theory-definitions, concepts, constructs, variables, hypothesis, process of research and structure of research proposal; significance of research.
UNIT-II Research design – concept and types – exploratory, descriptive and experimental; sampling design –techniques, factors influencing sample size; attitude measurement; measurement; measurement scales-types and construction of scales and reliability and validity aspects in measurement.
UNIT-III Methods of data collection – questionnaire/schedule; questionnaire designing, interview and observational methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an overview of parametric and non-parametric tests (analysis of variance, X2 test, Wilcoxon test, Rank test, Mann – Whitney test, Kruskal – Wallis H-test).
UNIT-IV Multivariate analysis – an overview of dependence and interdependence methods (multiple regression, discriminate analysis, conjoint analysis, factor analysis, cluster analysis); research report; ingredients and constructions of research report – procedure of preparation of reference and bibliography.
SUGGESTED READINGS:
1. Zikmund, Millian G., Business Research Methods, Thomson Learning, Bombay.
2. Cooper, Donald R- and Pamels Schindler, Business Research Methods, Tata McGraw Hills, New Delhi.
3. Geode, Millian J. & Paul K. Hatl, Mehtods in Research Methods, Tata McGraw Hills, New Delhi.
4. Shekhran, Uma, Business Research Method, Miley Education, Singapore.
5. Kothari, C.R., Research Methodology.
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.
The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making.
UNIT-I Business research: its concept, nature, scope, need and managerial value of business research; components of theory-definitions, concepts, constructs, variables, hypothesis, process of research and structure of research proposal; significance of research.
UNIT-II Research design – concept and types – exploratory, descriptive and experimental; sampling design –techniques, factors influencing sample size; attitude measurement; measurement; measurement scales-types and construction of scales and reliability and validity aspects in measurement.
UNIT-III Methods of data collection – questionnaire/schedule; questionnaire designing, interview and observational methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an overview of parametric and non-parametric tests (analysis of variance, X2 test, Wilcoxon test, Rank test, Mann – Whitney test, Kruskal – Wallis H-test).
UNIT-IV Multivariate analysis – an overview of dependence and interdependence methods (multiple regression, discriminate analysis, conjoint analysis, factor analysis, cluster analysis); research report; ingredients and constructions of research report – procedure of preparation of reference and bibliography.
SUGGESTED READINGS:
1. Zikmund, Millian G., Business Research Methods, Thomson Learning, Bombay.
2. Cooper, Donald R- and Pamels Schindler, Business Research Methods, Tata McGraw Hills, New Delhi.
3. Geode, Millian J. & Paul K. Hatl, Mehtods in Research Methods, Tata McGraw Hills, New Delhi.
4. Shekhran, Uma, Business Research Method, Miley Education, Singapore.
5. Kothari, C.R., Research Methodology.
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.
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