COURSE OBJECTIVE:
The objective of this course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization, to access strategic options available to the organization and to implement the strategic choices made by it.
UNIT-I Strategic Management Process: defining strategy, levels of approaches to strategic decision making, process of strategic management, roles of strategic, mission and objectives strategic business unit, environment-concept, components and appraisal.
UNIT-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, SWOT analysis formulation-corporate level strategies and business strategies, strategy analysis and choice-the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan.
UNIT –III Strategy implementation: aspects, structures, design and change: behavioural implementation-leadership, culture, value and ethics.
UNIT-IV Functional implementation: functional strategies, plans and policies; marketing; financial, personal, operations, its plans and policies; strategic evaluation and control-an overview of strategic evaluation and control, techniques of strategic and control.
Suggested Readings:
1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing Company Ltd., New Delhi.
2. David, Fred R. Strategic Management-Concept and Cases, Pearson Education, Delhi.
3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and Globalization; Thomson Asia Pvt. Ltd.
4. Pearce II JA an Robinson Jr., R.B., Strategic Management-Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi.
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.
The objective of this course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization, to access strategic options available to the organization and to implement the strategic choices made by it.
UNIT-I Strategic Management Process: defining strategy, levels of approaches to strategic decision making, process of strategic management, roles of strategic, mission and objectives strategic business unit, environment-concept, components and appraisal.
UNIT-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, SWOT analysis formulation-corporate level strategies and business strategies, strategy analysis and choice-the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan.
UNIT –III Strategy implementation: aspects, structures, design and change: behavioural implementation-leadership, culture, value and ethics.
UNIT-IV Functional implementation: functional strategies, plans and policies; marketing; financial, personal, operations, its plans and policies; strategic evaluation and control-an overview of strategic evaluation and control, techniques of strategic and control.
Suggested Readings:
1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing Company Ltd., New Delhi.
2. David, Fred R. Strategic Management-Concept and Cases, Pearson Education, Delhi.
3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and Globalization; Thomson Asia Pvt. Ltd.
4. Pearce II JA an Robinson Jr., R.B., Strategic Management-Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi.
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.
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